In the News

Decision-Making in the News

July 29, 2021

Evaluating Preferences for Colorectal Cancer Screening in Individuals Under 50

Definitive Pro, which is based on the Analytic Hierarchy Process, was used to evaluate preferences for colorectal cancer screening in individuals under age 50. The research revealed potential differences in preferences for screening strategies by age that could influence the adoption of screening programs to include individuals under age 50.
June 29, 2021

Wayne Gretzky and Creative-Divergent Thinking

When asked about his extraordinary hockey success, Wayne Gretzky said: “I skate to where the puck is going, not to where the puck has been.” The truth is, Mr. Gretzky missed the majority of the shots he took. His lifetime NHL stats are 17.6% shots made to shots taken. (894 / 5088) The message is, being "The Great One" is something much more than a high shooting percentage. He intuitively anticipated where the puck was going, all the while, quickly adapting as new information updated his understanding... all in a split second!
November 17, 2020

Definitive Announces the Release of the Definitive Choice App

Definitive proudly announces the release of Definitive Choice™, a new app available in the Apple Store and Google Play Store. Get it now while it's FREE. Definitive Choice™ enables individuals and small teams to make great decisions using the latest advancements in decision science and the leading theory in multi-criteria decision-making. After you make a decision, a comprehensive decision report is available for download.
August 16, 2020

To Open or Not: Case Study in Strategic Decision-Making

My campus is not alone in having a battle about the decision to bring back students to campus, although the decision has already been made and students are back. Arguments for the reopening stress the need to move the students forward in their academic journeys, unsatisfactory results with remote instruction in the spring and financial implications of lost enrollments, decreased tuitions, and idle facilities.
August 7, 2020

React LLC Reveals Pandemic-Proof™ Football Schedule and Partnership with Definitive Business Solutions, Inc.

Less than three weeks after floating the concept of a Pandemic-proof™ schedule for sports leagues, React LLC (“React”), creators of the Super Squares® live mobile game show, today released a “ready for prime time” schedule for the 2020 NFL season. React partnered with Reston, Virginia’s Definitive Business Solutions, Inc. (“Definitive”) to optimize the framework first introduced on July 21st.
July 26, 2020

Expansive Analytics Helping Decision-Making

Putting together the Marlins’ daily game plan is a group effort that includes input from the coaching staff, scouting reports and the analytics department. Coaching and scouting have been traditional staples in the Marlins' decision-making process. But in the past three years, the analytics department has had more say than ever before in club history. Now, they are using a "line-up optimizer" to determine the best combination of players for a given game.
October 27, 2019

This Common Mistake Makes Leaders Look Like Bad Decision-Makers

Being viewed as a smart decision-maker is a highly desirable trait for leaders. But no matter how smart leaders' decisions turn out to be, there's one mistake that drastically undermines their credibility and makes them look like bad decision-makers. And ironically, it's not their decision-making process per se, but rather how they communicate their decisions.
February 15, 2019

4 Ways Lying Becomes the Norm at a Company

Some researchers point to group decision-making processes or psychological traps that snare leaders into justification of unethical choices. Certainly those factors are at play, but they largely explain dishonest behavior at an individual level and I wondered about systemic factors that might influence whether or not people in organizations distort or withhold the truth from one another.
November 27, 2018

Informs ORMS Today: 2018 Decision Analytics Software Survey

The biennial survey demonstrates continuous advancement of vital tools for decision-makers, managers and analysts. This year’s survey includes 28 software packages from 18 different vendors, domestic and international. Pricing for licenses varied, ranging from free products to a max of $100,000, depending on the user/license type and elements of the software package. Specific industries and markets for these software applications are widespread, including defense (military, aerospace and shipbuilding) healthcare (pharma, hospitals and clinics), energy-related domains (petroleum and nuclear energy), as well as many others. Definitive Pro™ is highlighted on pages 42 and 43.
November 26, 2018

Informs ORMS Today: Thomas L Saaty, Immortal Intellectual Giant

Thomas L. Saaty, a world-renowned scholar, distinguished professor at the University of Pittsburgh, creator of the decision-making analytic hierarchy process (AHP) and analytic network process (ANP) and our advisory editor, passed away on Aug. 14, 2017 at the age of 91. Along with recognizing the one-year anniversary of his death, this tribute focuses on the last years of his life and his final work, with which many readers might not be familiar with.