What are criteria?

Criteria are measures that are important to making the decision. Often, these are the benefits that you are trying to obtain by making the best decision.

For example, if you are buying a car, your criteria may include fuel efficiency, seating capacity, and color. Some criteria may be very quantitative like fuel efficiency (expressed in miles per gallon or miles between charges), while others are very qualitative like color. One of the strengths of Definitive Choice® is that you can use both types of criteria when setting up your decision, and the results will be synthesized into a total score for each alternative.