Big Data: Forget Volume and Variety, Focus On Velocity

Forbes | Wednesday, June 28, 2017

If your organization is still grappling with how to become more data-driven, the thought of operating at an even faster pace with data may be disconcerting and intimidating—especially when it comes to decision making. Traditionally, business decision makers have been accustomed to waiting days, weeks or even months to have ample information before they can make a high-quality decision based on past business performance. For fast-paced organizations like Amazon, the traditional approach to decision-making is far too slow.