Business Analytics: The Essentials of Data-Driven Decision-Making

ZDNet | Monday, May 11, 2018

Data shows that data-driven organizations perform better. But what does it take to get there?

The data-driven business: Using analytics to solve business problems and create opportunities. When it comes to using data to drive business, organizations such as Google or Facebook are iconic. Although a lot can be said about their practices with regards to topics such as privacy, ownership, and governance, there’s no denying that they have been pioneering the field both in terms of technical approach as well as culture.