AHP is based on mathematics and psychology. It simplifies the process of weighing the decision criteria by comparing two criteria at a time (i.e., pairwise comparisons) to determine which is more important with respect to the decision goal – and by how much. Without AHP, decision-makers are left to simply guess their relative importance. The benefits of using AHP include:

  • Balancing multiple quantitative and qualitative factors
  • Ensuring a comprehensive assessment of each alternative
  • Promoting cost vs. benefit analyses
  • Providing better decision justification
  • Enabling quick reprioritization in response to changing business condition