Jeff Bezos Outlines His Methods for “High-Velocity Decision-Making”

Gap CIO Stresses Fast Decision-Making During Technology Transformation
April 30, 2017

Jeff Bezos Outlines His Methods for “High-Velocity Decision-Making”

From Quartz, April 13, 2017, Author Oliver Staley

Amazon CEO Jeff Bezos wants his $430 billion publicly traded company to behave with the urgency of the startup it once was.

To make sure he acts quickly, he follows a set of guidelines for “high-velocity decision-making” he laid out in his annual letter to shareholders. He urges his employees to follow them, and they contain sound principles for any competitive organization:

Don’t wait for all the information before acting

Most decisions should be made with only about 70% of the information you need; if you wait for 90% or more, you’re moving too slowly. A well-managed company can adjust if necessary. “If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure,” Bezos said.

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