Why Brainstorming Groups Kill Breakthrough Ideas

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Why Brainstorming Groups Kill Breakthrough Ideas

When managers want employees to come up with breakthroughs, they need to give people some time alone to ponder their craziest of ideas and follow their paths of association into unknown terrain. They should be urged to come up with ideas freely, without fear of judgment.

Inc | Friday, February 9, 2018

When people take turns to voice their ideas, those bringing up the rear may forget their ideas before having a chance to voice them. When managers want employees to come up with breakthroughs, they need to give people some time alone to ponder their craziest of ideas and follow their paths of association into unknown terrain. They should be urged to come up with ideas freely, without fear of judgment.

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