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Who can I invite to participate in my decisions?

You can invite anyone to help you with a decision. Depending on the type of decision, you may want to consider inviting your colleagues, family members, friends, business partners, or trusted advisors. They do not need to be a Definitive Choice® user and nor do they need a subscription to participate.

Do I make the decision by myself, or can I get input from others?

Definitive Choice® is designed to enable either scenario. Although there may be times when a decision is a personal one, we encourage you to consider inviting others to participate in the decision-making process by providing their judgments. Some examples: a project manager making a technology selection decision may want to invite their team members; an entrepreneur making a site selection decision may want to invite the business partners; and a person making a healthcare decision for an aging family member may want to invite other family members. Adding other participants will result in a better decision and can help to remove blind spots that can exist.

What is the Analytic Hierarchy Process (AHP)?

AHP is based on mathematics and psychology. It simplifies the process of weighing the decision criteria by comparing two criteria at a time (i.e., pairwise comparisons) to determine which is more important with respect to the decision goal – and by how much. Without AHP, decision-makers are left to simply guess their relative importance. The benefits of using AHP include:

  • Balancing multiple quantitative and qualitative factors
  • Ensuring a comprehensive assessment of each alternative
  • Promoting cost vs. benefit analyses
  • Providing better decision justification
  • Enabling quick reprioritization in response to changing business condition

How is Definitive Choice different from other decision support software?

Definitive Choice® uses the world’s leading multi-criteria decision-making methodology, the Analytic Hierarchy Process (AHP). It was developed to help decision-makers work through complicated, real-world prioritization scenarios. We advocate the use of AHP based decisions because they are more accurate than single metric prioritization techniques, voting mechanisms, and arbitrarily designed point-based models. For decisions by small teams, Definitive Choice® helps to build consensus decisions without forcing participants to change their judgments. Finally, Definitive Choice® simplifies complex decision-making and helps you make better decisions.

What are alternatives?

Alternatives are the things that you are choosing between. Using Definitive Choice, each alternative will be scored against each criterion. Using the car selection example, the alternatives may be a Jeep Wrangler, a Toyota RAV4, and a Volkswagen Tiguan.

What are criteria?

Criteria are measures that are important to making the decision. Often, these are the benefits that you are trying to obtain by making the best decision.

For example, if you are buying a car, your criteria may include fuel efficiency, seating capacity, and color. Some criteria may be very quantitative like fuel efficiency (expressed in miles per gallon or miles between charges), while others are very qualitative like color. One of the strengths of Definitive Choice® is that you can use both types of criteria when setting up your decision, and the results will be synthesized into a total score for each alternative.

What types of decisions does Definitive Choice support?

Definitive Choice® can be used for any multi-criteria decision that adheres to our guidelines (see below). As soon as you login, you can begin using the service to set up decisions. Our guidelines are as follows: Definitive Choice® must be used to make legal and constructive decisions, with no intention of harming anyone. The criteria and alternatives entered into the service must not be offensive. Definitive Business Solutions has the sole discretion to make this determination. Any content that does not adhere to these guidelines will result in account termination.

When my users make decisions with my templates, what data will be made available to me?

Definitive Choice® provides a tremendous amount of insight into how your users make decisions and what they think is important. For each template, you will see:

  • The average weight for each criterion (averaged over all decisions where the criteria have been prioritized). This data can be segregated by the criteria that the partner added in the template versus those added by users; or shown in aggregate.
  • The average score for each alternative (averaged over all decisions where alternatives have been scored). This data can be segregated by the alternatives that the partner added in the template versus those added by users; or shown in aggregate.
  • A listing of all the decisions made using the template, with links to the decision reports.

A graph showing the number of times a template was used in a decision over a period of time.