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Alternatives are the things that you are choosing between. Using Definitive Choice, each alternative will be scored against each criterion. Using the car selection example, the alternatives may be a Jeep Wrangler, a Toyota RAV4, and a Volkswagen Tiguan.
Definitive Choice® uses the world’s leading multi-criteria decision-making methodology, the Analytic Hierarchy Process (AHP). It was developed to help decision-makers work through complicated, real-world prioritization scenarios. We advocate the use of AHP based decisions because they are more accurate than single metric prioritization techniques, voting mechanisms, and arbitrarily designed point-based models. For decisions by small teams, Definitive Choice® helps to build consensus decisions without forcing participants to change their judgments. Finally, Definitive Choice® simplifies complex decision-making and helps you make better decisions.
AHP is based on mathematics and psychology. It simplifies the process of weighing the decision criteria by comparing two criteria at a time (i.e., pairwise comparisons) to determine which is more important with respect to the decision goal – and by how much. Without AHP, decision-makers are left to simply guess their relative importance. The benefits of using AHP include:
No. Whether to make your decision based on your own judgment or the judgment of all participants is completely up to you. Even if you want to make the decision based solely on your own judgments, it may be beneficial to invite others to participate. Their perspectives may inform you of something important that you may not be considering. In addition, comparing the results based on your judgments versus the judgments of all participants may help you gain confidence in your decision.
Yes, if you have a subscription from your employer, you may use it to make business or personal decisions. However, it’s important to note that all decisions associated with an employer’s account are accessible to the employer.
