Business Insider | Saturday, November 11, 2017

On the surface, a few things stand out about how Bezos approached the growth of his company. He maintained a true customer obsession from the start, he never got complacent in spite of their performance, and he sacrificed short-term vanity metrics for the endgame.
As we dig a little deeper, however, it’s clear that there are certain details in his execution that made the surface-level advantages possible. Every company wants to take that approach, but not all of them have the foundational decision-making framework in place to do so. Amazon may be an enormous corporation, but their core tools are simple and quite usable. Here is what we can steal.