Alister & Paine | Tuesday, October 31, 2017
A common approach when starting an analytics project is to ask what ‘questions’ you would like the analysis to answer. But if your goal is to drive actionable analytics that monetize your data, you need to start at a different point. You need to understand the ‘decisions’ you would like the analytics to support. This approach, termed Decision Architecture, is radically different from conventional methods.